RESOURCES

Leaning Into Frame

Posted by Mike Walsh

Nov 1, 2010 10:18:00 PM

Leaning Into Frame

Social media has made it deceptively simple for marketers to start engaging with consumers, but what is the appropriate way for brands to be relevant to conversations? When I caught up with Johnny Vulkan, one of the founders of the innovative agency Anomaly based in New York, he shared with me one of their insider secrets - the idea of 'leaning into frame.'

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Topics: Marketing, Videos, Leadership

Why Are Latin American Web Users So Social?

Posted by Mike Walsh

Oct 15, 2010 10:54:00 PM

latin-america-webWhy Are Latin American Web Users So Social?

Social media use in Latin America has exploded - but what is really behind the propensity of users in these countries to embrace social platforms? On one of our recent trips, we spoke to the head of digital for MTV in Argentina to find out about the phenomenon.

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Topics: Marketing, Videos, Culture

Searching Inside People's Heads

Posted by Mike Walsh

Aug 27, 2010 9:16:00 PM

Searching Inside People's Heads

Search engines have become highly adept at indexing the world's machine readable content - but how do you access the knowledge that is sitting untapped in all of our brains? Q&A services are one such solution.

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Topics: Marketing, Videos, Korea