If you are a fan of animated comedy, chances are you have laughed at a joke written by Mike Reiss. Mike Reiss is the four-time Emmy award-winning producer, a 28 year veteran of ‘The Simpsons’ and has contributed to more than two dozen animated films — including four ‘Ice Age’ movies, two ‘Despicable Mes’, ‘The Lorax’, ‘Rio’, ‘Kung Fu Panda 3’, and ‘The Simpsons Movie’ – with a worldwide gross of $8 billion. He was the showrunner behind Season 4 of ‘The Simpsons’, which Entertainment Weekly called ‘the greatest season of the greatest show in history.’ Mike has also seventeen children’s books, including the best-seller ‘How Murray Saved Christmas’ and the award-winning ‘Late for School’. I caught up with Mike at his apartment in New York City to learn about the dark arts of writing comedy, the impact of the digital age on content, and why China and Latin America are such important export markets for entertainment.