Welcome to the Revolution. The balance of power has shifted and consumers have taken control. To win the hearts and minds of tomorrow's customers requires new mindsets, new tools and a new set of maps to navigate the behavioural patterns of a global generation born mobile.
Based on Mike Walsh's best selling book, FUTURETAINMENT is a fast paced tour of the latest technologies, global trends, and case studies that will forever change the way you think about your relationship with your customers.
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In this session Mike shares:
- The worldview of your next generation of customers and how they will impact your business
- Lessons on disruptive innovation from brands in fast growing, emerging markets
- How to leverage digital anthropology to drive your innovation agenda
- Case studies and practical applications of big data, mobile and content driven marketing
- What it takes to compete and win on customer experience in the 21st century
- Why you need to move beyond social media to building an integrated brand engagement platform