If you have been wondering what the post-pandemic world might be like, an excellent place to start is South Korea. Years before the coronavirus, they embraced a concept known as 'Untact', a vision for a highly automated society that required little or no human contact. Not only does that idea now seem prescient in a world still struggling to re-open, it is a glimpse into just how different our society may become when our apps, algorithms, and automatons combine to create operating systems for daily life.

Spend enough time in LA, and you start to feel like you are living in a time loop. Burger joints, juice bars, coffee shops — it’s one long parade of endless franchise repetition. But after I complained one too many times, I was pulled aside and informed in a hushed tones that I had it all wrong. ‘You just need to know about the secret menus’, explained a friend of mine. And she was right. I did need to know. Because even the most banal of brands, it turns out, have back doors.

You can only imagine what future anthropologists will make of the strange hieroglyphs that pepper our daily communications. Adults and teenagers alike have substituted words for icons of dancing women, smiley faces and ninjas. So is emoji just a fad, or a dress rehearsal for an even more profound evolution in human interaction?