Spielbound

Posted by Mike Walsh

10/14/05 11:01 PM

The news that Spielberg will be working with leading games developer Electronic Arts to develop three original game properties is confirmation of the broader integration between gaming and the entertainment world that had to happen.

Sooner or later,  Hollywood  had to wake up to the fact that the underlying economics of  blockbuster games capable of monthly billing cycles are worth more original thought, conception and development than a mere licensing appendage to a traditional movie release. This is a theme I explored recently in my Fourth Estate column entitled "Platform Entertainment".

The bottom line is - Game developers excel at creating the visceral, action packed environment that appeals to trigger happy males under 24. For everyone else, greater work is needed to bring the same emotional and narrative depth currently invested in the film medium. The tools are now there.  And so is the creative talent. Lets see what they deliver.


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