iPad - What Is It Good For?

Posted by Mike Walsh

2/2/10 10:11 PM

3595736550 71e5d96b9e bI was hesitant to write this post. After all, the last thing the world needs right now is yet another burnt offering to the Jesus Tablet by an Apple fanboy. But in all the praise, whining, worship and ennui that characterised last week's coverage of the iPad's launch - something was missing. In my view, the difference between whether the iPad becomes a genre changing device, or just a tech geek curio like the Apple TV or the Mac Book Air has little to do with hardware or design, and everything to do with how users end up doing with it. And that, quite frankly, is still very much a mystery. So selfishly, I'd like to propose five ways that Steve's new toy might change my life - or at the very least, improve my day.

1. Reducing the Infovore Chore

If you are reading this, you may well be an information addict. Information addicts, or 'infovores' as I like to call them - are curious creatures. Similar, actually to the largest members of the class Oligochaeta - or specifically, earthworms. Unlike most people I know, earthworms actually improve their environment through consumption. Dead leaves in one end, rich fertile soil out the other. Consuming content is like that too. Infovores spend most of their day reading, tagging, classifying, twittering, posting, blogging and sharing. They take isolated bits of content and through their act of processing it create metadata, structure and discoverability. Spending your days doing that kind of task is not only thankless, but hunched over a laptop - somewhat uncomfortable. And so the first thing I thought when I watched Jobs ease back in his armchair during his keynote, was the significance of posture. The ideal position for actively consuming content is not a lean forward to screen (PC) or a lean back at a screen (TV) but a lean back with a screen (Tablet). And preferably in an original Eames recliner.

2. The Third Screen

Anyone who has experienced the joy of using two screens simultaneously can never go back to a solitary display existence. With multiple displays you can have your work on one screen and Facebook distractions on the other, you can open lots of windows at once and scatter them carelessly around your workplace like clothes in a teenager's bedroom. And for some creative tasks, like editing photos and videos - it is almost impossible to do them without visual duality. In my view, the iPad represents the opportunity to add a third screen to the mix. The extra real estate, while nice, is not the point. Suddenly a contract arrives that needs your signature. Imagine being able to drag a document off your monitor and straight onto your pad, you sign it and then drag it onto a contact in your address book. It is emailed directly. A screen connected iPad would allow you to interact with content in a more visceral way - just like a graphics tablet for designers.

3. A Social Remote

I was at a party recently when I realised that the most useful thing on my iPhone was an application i barely used. Conversation at dinner had flagged, and the evening was fast accelerating into polite banality. Fortunately my iPhone was already paired to the host's wireless network, and with a few clicks I was able to access his iTunes music collection - select a new song, use Apple Genius to automatically complete the playlist and then turn up the volume to a boredom banishing decibel level. Party fixed. The iPad should be able to take this one step further. You should be able to use it like a social remote. Leave an iPad on your coffee table and people can pick it up and select upcoming songs like in a Karoke bar, or access their cloud based music collections from home, or simply program some videos and images to appear on the panel display in the living room. If nothing else, it will bring new meaning to the concept of fighting over the remote.

4. The Prestige

In one of my favourite films about magic, Michael Caine's character explains that it's not enough just to trick people, you need to disorient their very sense of reality. And that's why every magic trick has a third act, the hardest part, the part he calls "The Prestige". When you give speeches for a living, 'The Prestige' is something you also think about. How do you wow people using technology in a way that's not a gimmick but upends their sensory awareness? Using your iPhone to change Keynote slides is not cool. Using your iPad to interact in real time with data, shapes, images and simulations could be. Presentation slides are static things. I'd love to be able to use a tablet to bring life to my visual back drops.

5. Show and Tell 

In a similar but more intimate vein, a tablet computer is the perfect tool for impromptu pitch sessions. If you are photographer with a portfolio, a scientist with a 3D simulation of a DNA strand, an architect with a blueprint, a producer with a film idea or even a entrepreneur with a business model - being able to walk into a room with a flat screen that allows for dynamic interaction and play - is far more involving than a standard presentation on a laptop. As the Hollywood scriptwriters say - show don't tell. Elevators rides will never be the same again.

Well, that's my wishlist. Let's see by the end of the year whether those little application developer elves bring me a little Tablet inspired happiness or I just end up on Santa's naughty list again. Anyway, enough about me. What do you want the iPad to do?
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Topics: Culture

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